CLIENT: Diageo
AGENCY: OgilvyOne Worldwide, Mumbai, India.
BRAND: VAT 69 [Spec Work]
BRIEF: Create social engagement posts in line with the VAT 69 brand image
CONCEPT: The suave, charming, uber-sophisticated VAT Man is the face of Vat 69. The idea is to create a series of posts that depict what the Vat Man and his choice of whiskey stand for. The theme being: “Do the Man thing.”
MY ROLE: Writing copy, conceptualizing
CREATIVE DIRECTOR: Jolene D’souza
VISUALIZER: Ganesh Shinde
CREATIVE DIRECTOR: Jolene D’souza
VISUALIZER: Ganesh Shinde
Aim: Catchy image copy with interesting visuals to engage the audience and relevant update copy to support it.
Meet the Iconic VAT Man
Keep it classy, young man.
Because setting the standards is the man thing to do. Wouldn’t you agree?
For those who play to win.
Good times with loved ones create memories that linger. Share with us the best holiday that you have had.
A great drink always has a great story to tell. Did you know the tale behind your
favourite scotch?
favourite scotch?
A hint of spice and caramel blends with the notes of barley malt, with a soft wheat character in your glass. A touch of pear and ground almonds, lend it a sweet and rounded flavour. That, gentlemen, is your unparalleled scotch, VAT 69.
